Candyman: The Story of Jelly Belly Jelly Beans Is Bittersweet

Posted on Apr 12, 2013 by 4 Comments
Candyman: The Story of Jelly Belly Jelly Beans Is Bittersweet

If you enjoy documentaries and you or your kids love Jelly Belly jelly beans, Candyman is worth checking out. Depending on their ages, this film may even be enough to hold your kids’ attention so you can watch it together.

I was able to watch it for free with Amazon Prime (my five-year-old was only interested in a few minutes at a time), so if you have that, you won’t have to spend anything to see it.

This documentary walks you through the whole history of Jelly Belly jelly beans, which starts well before what you’ll see written on the bags and boxes of them today. According to the film, David Klein gets next to no credit for the Jelly Belly idea, though he is mentioned on the Jelly Belly website in the company history.

Candyman is an interesting look at how David Klein, the creator of Jelly Belly, came up with and marketed his product—as well as how he let it go too early, right before it really took off. It’s also a look at what a generous, “normal” person he is, that he isn’t just some rich genius behind a popular candy.

All the money he made from the Jelly Belly sale is actually gone now, but he is still constantly brainstorming for new candy ideas. None of his new ideas have been as big of a hit as Jelly Belly so far, but he’s trying his hand at jelly beans once again, David’s Signature Beyond Jelly Beans, and the flavors sound exciting (bacon, habanero, pomegranate, black cherry, cranberry, ginger, and wasabi, for example).

There’s a Man Mix you can give your husband, too (though I’d probably want to grab a few for myself once they were open).

This is an interesting tale, not just because of the association with the famous candy and the man behind it, but also because it’s about family, friends, hard work, and being cautious about where you place your trust.

Photo credit: Amazon

Posted in: Books-DVDs
Crystal Schwanke

Crystal lives in the Atlanta area with her husband, daughter, and big, goofy dog. She left her sales job about ten years ago to pursue freelance writing full-time and has never looked back. Her favorite topics to cover include: fashion, beauty, health, relationships, and parenting.

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  • David Klein

    Hi there …this is David Klein…aka the Candyman. Thank you for the fantastic write up. By the way my name was not mentioned on the Jelly Belly website until a few months ago. If you have the time I would love to talk with you….All my BEST

  • MomHomeGuide

    I just love Jelly Belly jelly beans … I never even liked jelly beans until I ate Jelly Bellies. Good luck to you, David Klein!

  • David Klein

    That is so nice of you….If you ever get the chance I would love for you to check out to see what new items our daughter Roxanne has created…..thankssssssssssssssss

  • MomHomeGuide

    The Sandy Candy is really neat — that would be a fun item for my kids’ upcoming bithday party … the kids can eat their “sand art” creations!